Every company strives to attract new customers and constantly expand and maintain its customer base. Customer loyalty systems based on loyalty cards are ideally suited for this purpose. At the beginning of such a system there is collection of customer data first.
In your branch there are application forms, which the customer can complete quickly and easily – and immediately a discount is granted from the current purchase. You send the filled out application forms to us – we feed all the data into a customer database. A few days after filling out the form, your customer will already find his personal loyalty card in his mail box.
Before each card dispatch you receive the customer database as an Excel file from us, so you also have your customers at a glance. The further processing of the data enables detailed customer analyzes and advertising mailings to specific target groups, as well as birthday greetings or special promotions.
The application form is mainly used to collect your customer’s data; It also informs about the advantages of the customer card and is advertising space for your company.
You can design the form according to your ideas in format and coloring. It is only important that all relevant customer data is queried and entered. If your customer should be able to use the advantages of his customer card immediately after announcing his or her data, the form must already be provided with a barcode that also represents the customer number. During data acquisition, the barcode is linked to the respective customer; All collected benefits are linked with the customer account until the final loyalty card will be send.
We advise you at creation and design of application forms.
The barcode on registration forms allows unique identification of a customer in the database. On cards and letters the barcode is printed to ensure that the right card is always assigned to the correct letter and sent to the right customer. The comparative reading of barcodes on card and letter happens fully automated in our mailing machine and works practically error-free.
Your customer should be able to use his advantages immediately after filling in the form? Use an registration form with integrated card! The card can be simply peeled off after submission of the form and given to the customer as a provisional loyalty card.
We are here to help you with any questions about data collection. Please don’t hesitate to contact us.
Tel.: +43 1 250 95-0
